Newsroom Analytics
At Newsroom Analytics, we help media organizations understand how audience engagement and content preferences drive revenue with actionable data insight. Our AI-driven user preference models enable the creation of targeted, and impactful content to boost audience growth and engagement. We've developed metrics that assess author performance beyond theme popularity, identifying top contributors whose work consistently resonates with readers. Our author performance metrics guide newsroom strategy in editorial focus, content production, and author recognition. We help newsrooms make informed decisions, from identifying where to make their next hire to optimizing advertising spending, all aimed at enhancing audience engagement and driving revenue growth. Together, we're shaping the future of audience engagement.
Key Features
Comprehensive User Demographics Analysis
Visualize audience behavior with detailed graphs that highlight key trends, including content preferences, demographic engagement, and topics that resonate across different age groups. Gain valuable insights into how various audience segments interact with your content, enabling you to craft more impactful, targeted strategies that align with your readers’ interests.
Understanding User Behaviour
Dive deep into your content’s performance with AI-driven analysis. Explore how themes resonate with your audience, uncover patterns in reader preferences, and refine your strategy with actionable insights. Empower your team to create content that not only engages but also retains your audience effectively.
On-and-Off Platform Analysis
Gain a complete understanding of your content’s impact both on your platform and across external channels. Identify which audience segments, themes, and authors drive the most revenue while uncovering key insights into emerging trends. Leverage predictive analytics to anticipate upcoming topics and stay ahead of shifting audience interests, ensuring your content remains timely and relevant.
Our Impact, Collaborations & Success Stories
Following a successful pilot with New York Public Radio, we’re thrilled to collaborate with LION Network members to transform decades of user data into actionable strategies for growth and engagement.
