SimPPL
About SimPPL

A nonprofit developing the transparency layer for humans to trust online information.

SimPPL was born out of a simple idea, modeling how information actually moves across communities of people, then building the tools people need to make sense of what they see online. We're a US 501(c)(3) with a small full-time team, a global network of fellows, and an evidence-based way of working that funders, newsrooms, and health partners keep coming back to.

Mission

Public-interest AI infrastructure for the social internet, so people keep their agency over the information that shapes their lives.

Tools that journalists, civil-society researchers, frontline health workers, and regulators use to audit how information moves online, trace localized risks, and act on what they find. Trustworthy journalism, responsible AI, and civic technology, accountable to the people the work is for.

SimPPL Theory of ChangeThree horizontal bands. The information environment on top. SimPPL's public-interest AI infrastructure (Arbiter, Sakhi, NextGenAI) in the coral middle band. People with agency on the bottom, in eight countries since 2021. A return arrow on the right signals that decisions reshape the information environment, closing the loop.The information environment.Billions of people consume information online each day.AUDIT · TRACE · SURFACESimPPL's public-interest AI infrastructure.An audit layer for the social internet, independent of the platforms it examines.People keep their agency over decisions.Show what's shaping their feeds before it shapes their views.DECISIONS RESHAPE THE INFO ENVIRONMENT
SimPPL builds public-interest AI infrastructure for the social internet, so people keep their agency over the information that shapes their lives.
How we work

Three programs.

We train AI research engineers. They ship health-information tools with frontline workers. We carry the same trust infrastructure to the platforms where billions of people access information each month.

  1. 01PEOPLE

    Capacity building

    NEXTGENAI

    A year-long capstone fellowship at DJ Sanghvi College and 21 partner institutions, funded by the Google exploreCSR Award and Mozilla's Responsible Computing Challenge.

    82+
    students through the program
    350+
    alumni at FAANG and Ivy League grad schools
    DJ Sanghvi · Google exploreCSR · Mozilla RCC
    Visit NextGenAI
  2. 02COMMUNITIES

    Trusted health information

    SAKHI

    Credible health information in Marathi, Hindi, and Bengali, delivered through frontline health workers in two field RCTs, with a multilingual reproductive-health benchmark co-authored with Cohere AI.

    2 RCTs
    Jalgaon · Bangladesh
    3 langs
    Marathi · Hindi · Bengali
    Aadhar Bahuddeshiya Sanstha · Spreeha Foundation · Cohere AI
    Visit AI for Health
  3. 03PLATFORMS

    Digital trust

    ARBITER

    A public observatory for digital narratives. Journalists, regulators, and platform safety teams use Arbiter to audit how information moves online, surfacing findings ahead of platform takedowns.

    75+
    journalists using the platform
    2B+
    monthly reach of audited content
    Featured by Google · Mozilla · DW Akademie · Rest of World
    Read our research
Why nonprofit

Frugal innovation, so the same tools reach the people who need them most.

The newsrooms, public-health workers, election observers, and civil-society researchers we build with rarely have the budgets of well-resourced incumbents. Our job is to keep that gap from deciding who gets access to good information infrastructure. We design for resource-constrained partners first, then scale the same systems to everyone else, so the same innovation is available to a small newsroom in the Global Majority and a national press agency alike.

Operating as a 501(c)(3) is what makes that possible. It lets us hold our methods open, keep our data partnerships platform-approved and accountable, and treat trust-and-safety infrastructure as public-interest research that anyone can audit, rather than a product locked behind enterprise pricing.

We're funded by philanthropies (Ford, Omidyar, Mozilla, Wikimedia, Goethe Institut), platforms (Google, Amazon, Cohere AI collaboration), academic partners (MIT, NYU, INSEAD, Harvard, Mannheim), and earned revenue from paid pilots with newsrooms and tech companies. Earned income reached $15K in quarterly revenue in 2025, alongside our philanthropic grants, giving us the room to take on partnerships that don't fit any single funder's frame.

Grant track record

$450K raised directly to SimPPL since 2021, in joint programs with our partners.

Each line below shipped: code, papers, training programs, deployments. Most are co-led with a partner institution, so we credit co-PIs and the partner lab next to each grant. The headline figure is what came to SimPPL; collaborator-held grants on multi-year programs are listed beside ours so the full scope of the work is visible in one place.

YearProjectFunderAmount
2026Columbia University collaboration
with Columbia University
TBA$100K
2025–2027Responsible AI Practice Valuation
with Prof. H. Kim (INSEAD/Harvard AI Venture Lab)
Ford Foundation · Omidyar Network$150K
2025–2026AI for Investigative JournalismDeutsche Welle / DW Akademie$25.2K
2024Google exploreCSR Award
with Prof. Pranit Bari
Google$75K
2024MIT Delta V AcceleratorMIT$20K
2024MIT PKG IDEAS ChallengeMIT PKG Center$13.5K
2024FTI People to Watch in AI and Local NewsFuture Today InstituteRecognition
2024PaliGemma AwardGoogle$5K
2023Google exploreCSR Award
with Prof. Pranit Bari
Google$32K
2023Responsible Computing Challenge (inaugural India awardee)Mozilla Foundation$25K
2023Belfer FellowshipCTS, Belfer Fellowship$40K
2023AI2Amplify Fellowship, WhatsApp Health LiteracyGoethe Institut€14K
2023WikiCred, Arbiter, a platform for Tracing Digital NarrativesWikimedia Foundation$10K
2023Newsroom FellowshipDeutsche Welle€4.95K
2023Algovera AI Community Grant ×3Algovera$3K
2022Cloud Research CreditsGoogle Cloud$9K
2022Cloud Research CreditsAmazon Web Services$5K
2022JournalismAI Fellowship FundingThe Sunday Times / JournalismAI$4K
2021AI + Local News ChallengeNYC Media Lab$7.5K
2021Research Grant at Oxford TVG
with Oxford TVG
UK Research & Innovation£23K
2021Research AwardGoogle Research India$1.1K

Swipe to see funder, outcome, and amount →

Milestones

A short chronology of how SimPPL grew.

  1. 2017
  2. 2020
  3. 2021
  4. 2022
  5. 2023
    • CTS Belfer Fellowship awarded to Swapneel.
    • Google exploreCSR funds NextGenAI alongside Prof. Pranit Bari at DJ Sanghvi College.
    • Wikimedia WikiCred grant launches Arbiter.
    • WNYC-Gothamist analytics partnership begins (2023 to 2024).
  6. 2024
  7. 2025
    • Sakhi endline survey wraps; working paper available on request.
    • UNDP AI Trust & Safety cohort, selected lab.
    • Invited talks at WikiCredCon, TrustCon, and the World Economic Forum regulator briefings.
    • Cohere co-publication on multilingual reproductive-health QA.
  8. 2026
Team

The people behind the work.

Co-founders, full-time engineers, fellows, and a Board that handles strategic direction and fiduciary oversight. Photos, bios, and the full roster live on the team page.

Meet the team
Partner network

Organizations we collaborate with.

Across India, Bangladesh, Mongolia, Kenya, Hong Kong, Germany, the United States, and Indonesia. Together, we developed a paper, a deployment, or a report.

newsrooms
  • DW Akademie
  • Deutsche Welle
  • The Sunday Times
  • WNYC / Gothamist
  • Yale Daily News
  • Vermont Digger
  • Jagran New Media
  • NEST Center for Journalism (Mongolia)
  • Africa Uncensored (Kenya)
health
  • Aadhar Bahuddeshiya Sanstha (Jalgaon, India)
  • Spreeha Foundation (Bangladesh)
  • Asian Infertility Centre (Indore)
civil Society
  • Tech Global Institute (Bangladesh)
  • Migrasia (Hong Kong)
  • Integrity Institute
  • Collective Intelligence Project
multilateral
  • UNDP, AI Trust & Safety cohort (2025)
  • UN Peacekeeping Operations
academic
  • MIT
  • Boston University
  • NYU CSMaP
  • University of Oxford
  • Harvard University
  • INSEAD
  • University of Mannheim
  • Columbia
industry
  • Cohere AI

Want to fund this work, partner on a deployment, or join the team?