A nonprofit developing the transparency layer for humans to trust online information.
SimPPL was born out of a simple idea, modeling how information actually moves across communities of people, then building the tools people need to make sense of what they see online. We're a US 501(c)(3) with a small full-time team, a global network of fellows, and an evidence-based way of working that funders, newsrooms, and health partners keep coming back to.
Public-interest AI infrastructure for the social internet, so people keep their agency over the information that shapes their lives.
Tools that journalists, civil-society researchers, frontline health workers, and regulators use to audit how information moves online, trace localized risks, and act on what they find. Trustworthy journalism, responsible AI, and civic technology, accountable to the people the work is for.
Three programs.
We train AI research engineers. They ship health-information tools with frontline workers. We carry the same trust infrastructure to the platforms where billions of people access information each month.
- 01PEOPLE
Capacity building
NEXTGENAIA year-long capstone fellowship at DJ Sanghvi College and 21 partner institutions, funded by the Google exploreCSR Award and Mozilla's Responsible Computing Challenge.
82+students through the program350+alumni at FAANG and Ivy League grad schoolsDJ Sanghvi · Google exploreCSR · Mozilla RCCVisit NextGenAI - 02COMMUNITIES
Trusted health information
SAKHICredible health information in Marathi, Hindi, and Bengali, delivered through frontline health workers in two field RCTs, with a multilingual reproductive-health benchmark co-authored with Cohere AI.
2 RCTsJalgaon · Bangladesh3 langsMarathi · Hindi · BengaliAadhar Bahuddeshiya Sanstha · Spreeha Foundation · Cohere AIVisit AI for Health - 03PLATFORMS
Digital trust
ARBITERA public observatory for digital narratives. Journalists, regulators, and platform safety teams use Arbiter to audit how information moves online, surfacing findings ahead of platform takedowns.
75+journalists using the platform2B+monthly reach of audited contentFeatured by Google · Mozilla · DW Akademie · Rest of WorldRead our research
Frugal innovation, so the same tools reach the people who need them most.
The newsrooms, public-health workers, election observers, and civil-society researchers we build with rarely have the budgets of well-resourced incumbents. Our job is to keep that gap from deciding who gets access to good information infrastructure. We design for resource-constrained partners first, then scale the same systems to everyone else, so the same innovation is available to a small newsroom in the Global Majority and a national press agency alike.
Operating as a 501(c)(3) is what makes that possible. It lets us hold our methods open, keep our data partnerships platform-approved and accountable, and treat trust-and-safety infrastructure as public-interest research that anyone can audit, rather than a product locked behind enterprise pricing.
We're funded by philanthropies (Ford, Omidyar, Mozilla, Wikimedia, Goethe Institut), platforms (Google, Amazon, Cohere AI collaboration), academic partners (MIT, NYU, INSEAD, Harvard, Mannheim), and earned revenue from paid pilots with newsrooms and tech companies. Earned income reached $15K in quarterly revenue in 2025, alongside our philanthropic grants, giving us the room to take on partnerships that don't fit any single funder's frame.
$450K raised directly to SimPPL since 2021, in joint programs with our partners.
Each line below shipped: code, papers, training programs, deployments. Most are co-led with a partner institution, so we credit co-PIs and the partner lab next to each grant. The headline figure is what came to SimPPL; collaborator-held grants on multi-year programs are listed beside ours so the full scope of the work is visible in one place.
| Year | Project | Funder | Amount |
|---|---|---|---|
| 2026 | Columbia University collaboration with Columbia University | TBA | $100K |
| 2025–2027 | Responsible AI Practice Valuation with Prof. H. Kim (INSEAD/Harvard AI Venture Lab) | Ford Foundation · Omidyar Network | $150K |
| 2025–2026 | AI for Investigative Journalism | Deutsche Welle / DW Akademie | $25.2K |
| 2024 | Google exploreCSR Award with Prof. Pranit Bari | $75K | |
| 2024 | MIT Delta V Accelerator | MIT | $20K |
| 2024 | MIT PKG IDEAS Challenge | MIT PKG Center | $13.5K |
| 2024 | FTI People to Watch in AI and Local News | Future Today Institute | Recognition |
| 2024 | PaliGemma Award | $5K | |
| 2023 | Google exploreCSR Award with Prof. Pranit Bari | $32K | |
| 2023 | Responsible Computing Challenge (inaugural India awardee) | Mozilla Foundation | $25K |
| 2023 | Belfer Fellowship | CTS, Belfer Fellowship | $40K |
| 2023 | AI2Amplify Fellowship, WhatsApp Health Literacy | Goethe Institut | €14K |
| 2023 | WikiCred, Arbiter, a platform for Tracing Digital Narratives | Wikimedia Foundation | $10K |
| 2023 | Newsroom Fellowship | Deutsche Welle | €4.95K |
| 2023 | Algovera AI Community Grant ×3 | Algovera | $3K |
| 2022 | Cloud Research Credits | Google Cloud | $9K |
| 2022 | Cloud Research Credits | Amazon Web Services | $5K |
| 2022 | JournalismAI Fellowship Funding | The Sunday Times / JournalismAI | $4K |
| 2021 | AI + Local News Challenge | NYC Media Lab | $7.5K |
| 2021 | Research Grant at Oxford TVG with Oxford TVG | UK Research & Innovation | £23K |
| 2021 | Research Award | Google Research India | $1.1K |
Swipe to see funder, outcome, and amount →
A short chronology of how SimPPL grew.
- 2020
- 2021
- SimPPL launched as a research collective.
- Dhara Mungra publishes research with Sam Bowman's lab at NYU ML², coauthoring on language-model evaluation.
- DJ Unicode hosts the Undergraduate Machine Learning Summer Course (UMLSC), Swapneel co-organizes.
- Inaugural NYC Media Lab AI + Local News Challenge cohort.
- Pilot with Vermont Digger and a Research Grant at Oxford TVG via UK Research and Innovation.
- Invited talks on social-network simulation at Twitter Cortex and Meta Probability.
- 2022
- Pilot with Yale Daily News and JournalismAI fellowship with The Sunday Times.
- ICML AI4ABM workshop paper on coordinated inauthentic behavior in recommender systems.
- Parrot ships with The Sunday Times. SimPPL is presented at the JournalismAI Fellowship Showcase, London.
- 2023
- CTS Belfer Fellowship awarded to Swapneel.
- Google exploreCSR funds NextGenAI alongside Prof. Pranit Bari at DJ Sanghvi College.
- Wikimedia WikiCred grant launches Arbiter.
- WNYC-Gothamist analytics partnership begins (2023 to 2024).
- 2024
- SimPPL formally incorporated as a U.S. 501(c)(3) nonprofit.
- Mozilla Responsible Computing Challenge, inaugural India awardee (announced June 2024).
- National-news features ahead of Meta's Adversarial Threats takedown in Bangladesh (Q1).
- Sakhi RCT begins in Jalgaon with Aadhar Bahuddeshiya Sanstha.
- Sakhi spinout incubated at MIT Delta V; 2nd place at MIT PKG IDEAS Social Innovation Award.
- Featured in Rest of World on automation against misinformation, starting with the menstrual-health chatbot.
- FTI People to Watch in AI and Local News.
- 2025
- Sakhi endline survey wraps; working paper available on request.
- UNDP AI Trust & Safety cohort, selected lab.
- Invited talks at WikiCredCon, TrustCon, and the World Economic Forum regulator briefings.
- Cohere co-publication on multilingual reproductive-health QA.
- 2026
- Partnering with the National Press Agency, Pulitzer winners, and Nobel laureates.
- State of Odisha signs off on a partnership to combat child trafficking jointly with IIT Bhubaneswar and state agencies.
- Joined a multimodal-AI child-safety research line led by Dr. E. A. Rahman (Harvard, U. Mannheim).
- Ford Foundation and Omidyar Network grant on responsible-AI practice valuation begins, with Prof. H. Kim (INSEAD/Harvard AI Venture Lab).
The people behind the work.
Co-founders, full-time engineers, fellows, and a Board that handles strategic direction and fiduciary oversight. Photos, bios, and the full roster live on the team page.
Organizations we collaborate with.
Across India, Bangladesh, Mongolia, Kenya, Hong Kong, Germany, the United States, and Indonesia. Together, we developed a paper, a deployment, or a report.
- DW Akademie
- Deutsche Welle
- The Sunday Times
- WNYC / Gothamist
- Yale Daily News
- Vermont Digger
- Jagran New Media
- NEST Center for Journalism (Mongolia)
- Africa Uncensored (Kenya)
- Aadhar Bahuddeshiya Sanstha (Jalgaon, India)
- Spreeha Foundation (Bangladesh)
- Asian Infertility Centre (Indore)
- Tech Global Institute (Bangladesh)
- Migrasia (Hong Kong)
- Integrity Institute
- Collective Intelligence Project
- UNDP, AI Trust & Safety cohort (2025)
- UN Peacekeeping Operations
- MIT
- Boston University
- NYU CSMaP
- University of Oxford
- Harvard University
- INSEAD
- University of Mannheim
- Columbia
- Cohere AI
