SimPPL

Monitor

Track the spread of information and identify coordinated networks promoting online misinformation.

Our social media monitoring platform analyzes millions of posts to measure the networked spread and influence of key narratives, articles, actors, and popular public figures. We offer comprehensive hashtag and link analysis, engagement metrics, and content grading to reveal trends, biases, and audience preferences.

Measure

Estimate the impact of digital campaigns and media on global audiences.

Our audience analytics product empowers newsrooms to monitor and measure audience engagement and author performance across diverse categories. By identifying content opportunities and highlighting top-performing authors, we help elevate overall newsroom value. Our solution unlocks insights from years of user activity data, enabling newsrooms to tailor content to audience preferences and maximize engagement.

Mitigate

Limit harms via interventions promoting digital literacy for vulnerable populations.

We organize and deliver media literacy campaigns to global newsrooms. Our digital literacy tools allow consumers to audit the online information they are exposed to. We built WhatsApp-based maternal and menstrual health messaging systems improving health in India and Bangladesh.

Rebuilding Trust
on the Social Internet

Trusted By

Monitor

Measure

Mitigate

Projects Delivered

Awards Received

Reports Published

Grants and Funding